900lbs AI Holiday Videos
- AI Generated Holiday Cards
- December 2022
- Agency: 900lbs
- AI Specialist | Motion Graphics Artist
At 900lbs, it is a tradition to do something special for clients during the holidays. Some years involved singing videos, or comedy sketches involving a Christmas Tree on a roomba. During the holidays of 2022, Emmar brought the very early AI video technology to the holiday tradition.
For American Thanksgiving, Emmar made a short social media video titled "Robot Thanksgiving." The imagery was created in DALLE-2 and Stable Diffusion Deforum. After Effects was used to add some motion to some still images. The flickery, every changing imagery from Deforum needed little adjustment, and it was exciting to present the message that 900lbs was creative, exciting, and they were miles ahead of everyone.
The Holiday Card video was sent out to clients only, as a special thank you. The process for creating that card was to give CEO and acting Creative Director Steve Deitz a link to Lexica.art. On that site he could search for imagery that he liked, and that imagery comes with prompting details. Emmar modified the prompts in Stable Diffusion Deforum, and then ran several videos that he stitched together to create holiday magic.