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Activision:
My Gamestop Store
- Branded Music Video
- September 2019
- Agency: 900lbs
- Director | Colorist | Camera Op
My Gamestop Store is a parody music video created for the GameStop Conference in Nashville. That year, Lil Nas X' Old Town Road was such a hot song. 900lbs was asked to create a music video to entertain that audience. Emmar was inspired by the video "A Whopper and a 40" by Brad Neely in designing the video for the show.
The crowd gave it an incredible reception, with members of GameStop management singing along, dancing, and clapping. The song was written by 900lbs team member Nick Garces, that had a past life as a GameStop manager. A fun and vivid video shot in double speed.
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